The University Brand

The Personality of Mason’s Communications

Voice is the particular way in which a person—or organization—uses language. Tone is the attitude reflected in the words. Taken together, the two communicate as much as the content that’s expressed.

It’s one thing to say you want to be the best university for the world. It’s another to believe it. Here, we understand what it takes to live up to such bold words.

The people who come to this university have a desire to serve. It drives our instincts, guides our decisions, and gives us credibility in the increasingly crowded and competitive field of higher education.

From humble beginnings nearly a half-century ago, our mission was to respond to the needs of our students, faculty, staff, and community. That’s the foundation of a great public university, and it’s the reason so many people are attracted to this institution.

Responsibility is the soul of George Mason University.

In this section we’ll cover